The lighter nights are coming, but winter conditions are very much still here and many landlords face the challenge of managing their empty properties. An unoccupied home can lead to various negative consequences, such as property deterioration, increased energy costs, security risks, and ultimately financial losses. During the cold months, vacant properties can be more susceptible to issues like plumbing freezes, dampness, and vandalism. Fortunately, with the right strategies and proactive measures, you can maximise your property’s rental potential and minimise the downsides associated with an empty house. So here are E&M Property Solutions’ top tips to help you successfully rent out your empty properties this winter.

1. Optimise Your Property’s Curb Appeal

Before potential renters step inside your home, they’ll notice the exterior. Make sure the property is well-maintained. This includes:

- Touch up’s: Are your gutters dripping, is there a damp patch or moss growing on the walls, are the front door and windows clean, have you swept outside? First glances matter and the better your home looks from the outside the more optimistic tenants will be when they head on inside!

- Landscaping: Trim shrubs, cut the grass and remove dead leaves and weeds to give a neat appearance.

- Outdoor Lighting: Install or check outdoor lights to illuminate pathways, creating a welcoming environment.

2. Emphasise Winter Features

When marketing and showing your property, highlight features that are particularly appealing during the winter months:

- Heating Systems: Ensure the heating system is functional and mention any energy-efficient features.

- Fireplace: If you have one, showcase it as a cozy hangout point.

- Insulation and Windows: Promote the quality of insulation and windows that can help keep heating costs down.

3. Set a Competitive Price

Research rental rates in your area to determine a competitive price that reflects current demand. Consider adjusting the price slightly during winter to attract tenants quickly.

4. Market Effectively

Use various marketing channels to reach potential tenants. This includes:

- Online Listings: Utilise popular rental websites and social media platforms to showcase your property.

- Professional Photography: Use high-quality images that capture the property’s best features.

- Winter Specials: Consider offering incentives such as lower rent for the first month.

5. Be Flexible with Lease Terms

Due to the season, many potential tenants may be looking for shorter leases. Consider offering flexible terms to accommodate those in need of short-term housing or temporary relocation.

6. Screen Tenants Carefully

During winter, it’s crucial to find reliable and responsible tenants. Implement thorough screening processes, which may include:

- Credit Checks: Ensure they have a history of timely payments.

- References: Contact previous landlords to assess their reliability.

- Employment Verification: Confirm stable income to ensure timely rent payments.

7. Prepare for Viewings

Make your property inviting for potential tenants by preparing it for showings:

- Cleaning: Perform a deep clean to make sure the property is spotless.

- Staging: Consider staging the home with cozy decor that reflects a warm atmosphere, having a homely air freshener can be a nice touch.

- Temperature Control:Keep the heating on during viewings to create a comfortable and cosy environment.

8. Offer a Maintenance Plan

Assure potential renters that maintenance will be readily available during their tenancy. Highlight any service agreements for plumbing, heating or electrics which can ease tenant concerns about winter-related issues.

9. Stay Compliant with Regulations

Familiarise yourself with local regulations regarding rentals. Ensure that the property meets safety standards, including heating, gas safety checks, and smoke alarm installations.

10. Engage with Your Tenants

Once rented, establish open lines of communication with your tenants. Encourage them to report any issues immediately, especially related to heating, plumbing, or security concerns, to prevent small problems from escalating during the colder months.

Renting out properties during winter can be challenging but also offers unique opportunities if approached with thoughtful strategies. By enhancing curb appeal, marketing effectively, being flexible with terms, and ensuring compliance with regulations, you can attract reliable tenants and keep your property in excellent condition.

Being a good Landlord does take a lot of work and effort, but at E&M Property Solutions we are always here to help, whether you need a bit of friendly advice or a full on management hands off package, we’ve got you covered! This season, don’t let your empty properties sit stagnant—put E&M Property Solutions’ tips into action and create a winter rental success!